Insight:

It’s hard to live with others when you’re crazy about cleaning. Cleancult is a brand obsessed with a clean and healthy lifestyle. 

Idea:

Let’s turn people’s cleaning obsessions into healthy ones by giving them an outlet to channel their urges.

Interactive OOH triggers peoples' cleaning urges. 

 

After using the attached tool to clean the ad, it invites them to join the Cleanist Hub using NFC.

*All tools have self-cleaning properties.

CLEANIST HUB – A safe space for clean freaks.

Cleanist Hub’s private instagram allows followers to experience a clean lifestyle without disturbing the people they live with. 

Every obsessive cleaner needs a cleaning ritual

Every morning, Cleanist Hub posts a soothing story revolving around cleaning.  

Instagram tiles that promote spotlessness.

Each selection lets users learn new ways to clean specific areas using Cleancult products.