Heinz ketchup is considered rescue sauce, saving your mouth from bland food. We helped customers sneak ketchup into upscale restaurants, rescuing high-brow food with low-brow flavor.
By putting ketchup dispensaries disguised as fire hydrants in front of the fanciest restaurants, we made the condiment indispensable.
We placed emergency ketchup boxes where we couldn't place hydrants.
THE EMERGENCY BOX
We also created a phone number.
The Heinz Rescue Truck delivers
rescue sauce wherever, whenever.