*NSIGHT: *NSYNC doesn’t want to get back together because they’ve been gone for too long.

IDEA: Convince the world *NSYNC's been abducted, pressuring them to come out of hiding and prove us all wrong. We'll reunite them... with Earth.

#EARTHTONSYNC

An Instagram campaign revealing the theory through chapters.

CHAPTER 1

CHAPTER 2

CHAPTER 3

THE UGC FILES

 

We need all the help we can get.

So we’re asking fans to post evidence of an experience they had with Alien *NSYNC, along with the tag #EarthToNSYNC.

Art Director: Gabby Gonzaga

Art Director: Sophie Kemm

Copywriter: Alex Salzano