*NSIGHT: *NSYNC doesn’t want to get back together because they’ve been gone for too long.

IDEA: Convince the world *NSYNC's been abducted, pressuring them to come out of hiding and prove us all wrong. We'll reunite them... with Earth.

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#EARTHTONSYNC

An Instagram campaign revealing the theory through chapters.

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CHAPTER 1

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CHAPTER 2

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CHAPTER 3

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THE UGC FILES

 

We need all the help we can get.

So we’re asking fans to post evidence of an experience they had with Alien *NSYNC, along with the tag #EarthToNSYNC.

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Art Director: Gabby Gonzaga

Art Director: Sophie Kemm

Copywriter: Alex Salzano