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If invasive weeds continue to grow in place of native wildflowers so will future wildfires in heat, destruction, and devastation. 

 

We invited outdoor explorers to set spark to something wilder than their adventurous spirit by transforming trail markers on hiking trails into something akin to firefighting machines.

Creative Conscience Commended 2020

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TRAIL MARKERS

Trail markers that can stand the heat of any wildfire.  Find these trail markers on wildfire-prone hiking trails in the U.S.

Wildflower seeds are kept safe from wildfire heat.  seeds release only when wildfires burn out.

HOW IT WORKS

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TRAILHEAD & IN-STORE

It’s up to hikers to keep trail markers full and ready for any fire emergency by grabbing wildflower seed packets at trailheads and REI stores.

Art Director: Gabby Gonzaga

Copywriter: Kayla Andersen